Artificial Intelligence (AI) is shaking up the world of digital marketing, and schools can absolutely benefit from it too. With the right...

In the ever-evolving digital landscape, a ‘test and learn’ mindset is at the heart of every successful school marketing strategy. It’s...

Parent personas can be a game-changer for schools looking to improve their marketing and connect with families on a deeper level. By...

Equality, Diversity, and Inclusion (ED&I)  can initially seem like a daunting topic, especially for schools in the early stages of their...

School marketers face the ongoing challenge of reaching and inspiring their audiences with the right message, at the right time, in the...

As the gaming industry continues to grow, an important question arises for educational marketers: should schools consider gaming a...

In the digital age, a school's website serves as a crucial first point of contact for prospective students, parents, and community...

1. A clear school brand strategy is the foundation for effective decision-making. 2. Your school's brand strategy is the roadmap to your...