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No time limit. Work through 6 modules at your own pace.

This course enables senior managers and executives to maximise their school's return on digital marketing investment.

Learn to conduct in-depth analyses of your school's online landscape, and develop the art of choosing which areas require optimisation.

Gain practical skills in:

• Hypothesis Testing

• ROI prediction

• Attribution Analysis

• Omnichannel alignment​

Suitable for senior managers or executives working within existing marketing plans who wish to optimisise their digital marketing infrastructure for a greater ROI.

Professional Practice Certificate in 'Digital Optimisation for Schools' attained upon completion.